We understand that you need to know precisely what you earn on each lead source, so we’ve automated the process and taken the guesswork out of it.
Lead tracking and conversion methods have become increasingly valuable to ensure a solid return on investment for online marketing. Our Lead Converter tool utilizes scoring algorithms to yield higher-level metrics that more accurately gauge the overall effectiveness and quality of your internet leads, allowing you to make sense of your complex data.
If you are like most brokerages or teams, you’re generating internet leads from multiple third-party lead sources, and sometimes from dozens of sites. In today’s world there is no shortage of real estate leads for realtors; last year alone, the real estate industry received over 55 million leads. However, the problem that most brokerages struggle with is how to track closings and conversion rates effectively, as some take two or more years to convert—and others never convert.
Our Lead Converter is a first-of-its-kind tool that allows you to upload your sales data at a set frequency into our One Cavo CORE platform through a simple FTP process. One Cavo CORE takes it from there. Every sales data field is compared to every lead data field for matches. Each data field is assigned a weighted match value, and each lead record is assigned a composite score. Once the algorithm cycles are complete, One Cavo CORE produces invaluable reports that show your lead conversion rate, sales volume, and company dollar for each of your lead sources. Through our easy-to-use platform, you are able not only to track and manage all of your leads effectively, but also to improve how you convert them.